SI vale la pena invertir en Email Marketing!

oct 29th, 2010No Comments

Números del 2009 nos indican que el monto gastado en email marketing fue mínimo(1/26 de la inversión a Direct Marketing), sin embargo el ROI fue cuatro veces más grande que el resultado de Direct Marketing.

Facebook Succes Summit 2010

oct 19th, 2010Comentarios desactivados

Comparing notes, learning a lot and listening attentively to the cream of the crop, the best of the best, the experts sharing their insights, views and tips.
I'm attending Facebook Success Summit 2010

The importance of customer reviews

oct 15th, 2010Comentarios desactivados

Reviews (Expedia) are a particularly important factor in what hotels will be able to charge through a third-party site, Ferguson said.

A 1-point increase in a review score equates to a 9% increase in average daily rate.

95% of all transactions on the site occur with Page 1 hotels.

47% of transactions occur with hotels in the top five positions on the page.

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Email Still Tops Facebook for Keeping in Touch

oct 12th, 2010Comentarios desactivados

Only 18- to 24-year-olds use the social networking site more than email for passing items on

Content-sharing has become a staple of internet usage for most online adults. Research from Chadwick Martin Bailey found that three-quarters of web users are likely to share content with friends and family, and nearly half do so at least once a week. But while much social networking content is built around such shared items, most people still prefer to use email to pass along items of interest.

Overall, 86% of survey respondents said they used email to share content, while just 49% said they used Facebook. Broken down by age, the preference for email is more pronounced as users get older. And only the youngest group polled, those ages 18 to 24, reverses the trend, with 76% sharing via Facebook, compared with 70% via email.

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Días y horarios donde hay más "retweet"?

oct 11th, 2010Comentarios desactivados

Todos sabemos que en Twitter, un Tweet e exitoso si los demás lo “re-tweetean”. Aqui na gráfica de cuándo hay más re-tweets.

A Tweetear los lunes y viernes amigos!

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