Números del 2009 nos indican que el monto gastado en email marketing fue mínimo(1/26 de la inversión a Direct Marketing), sin embargo el ROI fue cuatro veces más grande que el resultado de Direct Marketing.
Reviews (Expedia) are a particularly important factor in what hotels will be able to charge through a third-party site, Ferguson said.
A 1-point increase in a review score equates to a 9% increase in average daily rate.
95% of all transactions on the site occur with Page 1 hotels.
47% of transactions occur with hotels in the top five positions on the page.
Only 18- to 24-year-olds use the social networking site more than email for passing items on
Overall, 86% of survey respondents said they used email to share content, while just 49% said they used Facebook. Broken down by age, the preference for email is more pronounced as users get older. And only the youngest group polled, those ages 18 to 24, reverses the trend, with 76% sharing via Facebook, compared with 70% via email.