Escrito en October 21, 2009
Categoría: "Social Networking" en línea., General, Mercadotecnia Viral, Mercadotecnia para Hoteles, Web 2.0 | Leave a Comment
Unos puntos clave de la entrevista con el Vicepresidente de ventas globales de Facebook.
- The marketers that are most engaged with Facebook are those that looking at Facebook as an opportunity to do both top down and bottom up marketing. The brands who are looking at planning a big top down push on Facebook next year are really resonating with the opportunity to create more groundswell in a bottom up way as well.
- A year ago marketers were looking at Facebook as a place to experiment. Now they’re looking at it as a place to make their home. There once was a time when we were trying to get our first brand on Facebook. Now 83 of top 100 ad spenders are doing something and have a Facebook strategy. The amount of momentum there is significant.
- There’s such a broad spectrum of brands, from the forward learning to the conservative. Many in the most conservative group still feel like they have a choice of whether they want to take participate in social media in general. What helps that group is that when they understand that their brand is here whether they participate or not, and they have an opportunity to shape that messaging, they get interested.
Para leer la entrevista completa:
In Depth: Discussing Facebook’s Advertising Future with VP of Global Sales Mike Murphy
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