Failing to plan is planning to fail (Brian Solis)
ene 6th, 20111 Comment
excellent – must read article!
http://www.briansolis.com/2011/01/in-social-media-failing-to-plan-is-planning-to-fail/
Are many of the social media programs in play yielding tangible results?
No…
Are they designed to impact the bottom line or are they tied to meaningful business outcomes?
No…
The truth is that you can’t fail in anything if success is never defined
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