Can any hotel have a social media campaign?

Escrito en October 24, 2011
Categoría: General | Leave a Comment

People want the best or the cheapest and they’re not interested on what comes in between. So if you’re neither the best nor the cheapest you should probably skip the idea of running a social media campaign.

Now that seems to exclude most hotels, and here’s where you need to get bright. You can be the best or the cheapest in many many subcategories. Such as the best hotel in Covent Garden or the cheapest hotel on Earlham Street and there’s where you need to get your USP nailed real well because that USP will determine how you should be running a social media campaign.

www.hospitalitynet.org/news/4053354.html

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